IP CREATION & GAME VISION
Leverage our expertise in IP creation and game vision development to build strong, successful brands. With several games shipped on major IP, we’ve mastered the best techniques, from crafting value propositions to shaping comprehensive game visions.
FIND YOUR VALUE PROPOSITION
We help you define your unique identity and signature (unique selling point, unique gameplay identity). Through context and positioning, we assist you in defining the value of your proposition for a player.
SET UP YOUR VISION
We guide you to define the key points of your creative vision and the DNA of your brand (promise, tone, etc.) We support you in establishing the foundations of your intellectual property and building its pillars.
BUILD THE RIGHT GAME FOR THE RIGHT PUBLIC
You must define your player profiles and playstyles. We help you design the basic gameplay and game structure for all targeted player motivational profiles.
The Process in IP Creation and Game Vision
Solid Foundation
Our approach ensures that every project starts with a solid foundation, focusing on the unique elements that make your game stand out in the crowded market. Our expertise in IP creation and game vision development is central to this approach.
Creation Process
Our IP creation process begins with identifying the core values and turning them into a compelling value proposition that resonates with your target audience. This step is crucial in establishing a brand that not only attracts players but also fosters long-term engagement.
Hollistic Approach
We work closely with your team to define a clear and cohesive vision, encompassing gameplay mechanics, narrative elements, and visual aesthetics. This holistic approach guarantees that every facet of your game contributes to a unified and immersive player experience.
Your Guide
At the Game XP, we excel at transforming innovative ideas into market-leading IPs. If you are an established studio or an indie developer, our tailored services in IP creation and game vision will help you achieve your creative and commercial goals.
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